Insights
Thinking out loud on brand, design, and business.
Looking for practical branding and design tips for businesses? You’re in the right place. We write about what we see working and failing with real businesses every day.

Insights
If AI replaces people’s jobs, who buys what AI produces?
Nobody in the automation conversation seems to be asking the most obvious question. If AI replaces people’s jobs, how do

Insights
The Strongest Brands Aren’t Built on Logos. They’re Built on Systems.
Every business wants to be recognised. More importantly, every business wants to be trusted. What many don’t realise is that

Insights
AI Is Only as Good as the Person Using It
Artificial intelligence is rapidly becoming one of the most accessible technologies in business. Today, almost anyone can generate a logo,